Bottom Line...

Dramatically increase your sales and your market share with little or no effort.

Lets face it, you make much more money selling replacement parts and after market parts than you do from your workshop. Don't you agree?

Then don't limit your sales of bolt on replacement parts and/or after market parts and accessories to when your overworked wrench can do the installation for your customer when your customer could easily do the installation him or herself at home if they had the confidence and knowledge...

Video Manuals® is a very quick and easy solution to the problem. Educate your customers by giving them basic mechanical skills and understanding of their Harley. Video Manuals® are designed for people who have little or no mechanical experience.

Think about it for a moment... A more informed customer will allow you to make more money while saving you money. Here's how:

1. Your customer will ask for exactly what he wants without your sales staff chasing their tails for an hour trying to find out exactly what he wants... and then your customer ends up spending $10... or even worse, he doesn't buy anything!
2. Your customer will correctly identify your products at the point of purchase.
3. Your customer will better understand how your product(s) will benefit him.
4. Your customer will be able to competently install your bolt on performance kits and replacement parts themselves, thus keeping customer satisfaction high and freeing your workshop for higher profit jobs.
5. Capitalize on impulse buying by avoiding a cool down period while the customer waits for your wrench to get a free moment to install the part in question.
6. No more free mechanical lessons. Now you can offer your customers a better solution to their lack of knowledge, something they can take home and watch at their own leisure and keep for future reference - a Video Manual®.
7. Help those customers of yours who keep bugging you with basic mechanical questions and make money in the process by selling them a Video Manual®.
8. Quickly and easily increase your sales staff's mechanical awareness and understanding so that they can provide a better service to your customer as well as being able to sell more spare parts and after market products.

These are just a few of the benefits of dealing with a well informed client.

Don't forget the extra cash your customer has saved by doing their own wrenching will be coming back over the sales counter... they will be more inclined to do that engine modification they have been putting off.

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